The incidence of fake, expired, adulterated, mislabelled or otherwise unauthorized medicinal products reaching the market place is on the increase. The pharmaceutical industry itself is also at major risk. Today, it loses sales revenue to counterfeiters and product diverters. If this activity gets out of control and major tragedies happen, which it can, the resulting product recalls, brand damage and when stock price falls this will cause major financial impact at a time when drug company profits are already under extreme pressure.
Within the pharmaceutical industry the use and application is driven by Traceability and the fight against counterfeiting. Also the need to record/read expiry/use by dates at the point of saleor distribution, and where the product is subject to a quality driven recall program. The Data Matrix is a 2D symbol capable of storing a large amount of information within almost any physical size. It has wide adoption including the aerospace, automotive and of course medical/pharmaceutical industries.
Unlike barcodes, Data Matrix symbols can be applied directly onto the product, and or the Packaging. It can also be read in any orientation and can contain alphanumeric information rather than just numbers, removing the need for a ‘look up table’ of product numbers.
When you source your inline monitoring, verification and control, your inline readers and your SCADA software from an experienced specialist solution provider such as MVT, you can be assured of a robust and reliable long term traceability solution.

The Data Matrix is a 2D symbol capable of storing a large amount of information within almost any physical size.
The Data Matrix is a 2D symbol capable of storing a large amount of information within almost any physical size.
Benefits
- Data
Matrix can carry 25 to 100 times more information than typical bar code:
3116 numeric, 2335 alphanumeric characters or 1556 bytes of binary information. - 6 error correction schemes to allow recovery from symbol damage.
- Round dots or square cells from almost any type of print device: Inkjet, Etch, Dot Matrix, Pin Stamp, Thermal Transfer, Pad Print, Laser Print, and Web Press
Methods of applying the code
- Laser – high speed, high quality permanent marking
- Continuous Inkjet – Non-permanent ink based system ideally suited for high speed applications
- Indent/dot peen – Permanent ‘impact’ marking on metal and plastic components
- Print and Apply Thermal – Thermal printing systems with automatic inline applicators
Typical readers

SIMATIC Hawkeye 1525, with dark field illumination for highly reflective parts.

SIMATIC Hawkeye hand-held industrial series for bar and data matrix codes.

SIMATIC VS Series intelligent stand alone cameras.
Reading and Communication – MVRC
MVT/Siemens covers all four key elements with a variety of products, systems, and provides support for the creation of applications.
- Marking: Marking a product is normally done very early on in the production process so that all following steps can be controlled using the product identity. Marks are often applied to parts with a method called Direct Part Marking (DPM).
- Verification: By
using verification systems, the readability of marks is guaranteed throughout
the entire production process regardless of any possible contamination or when
using different read devices. Also the marking can still be read after the
production process, throughout the life span of the product.
For example, the SIMATIC HawkEye 1500 series provides the capability to monitor marks in real-time with its DPM verification options. The Measuring code quality results in cost reductions due to marking cycle time optimization, with the prevention of plant downtimes and the prevention of additional handling effort. The Vision Sensor VS130-2 is outfitted with a function that can measure code quality according to the AIM standard. - Reading: In order to ensure user friendliness and secure functioning, the readers must exhibit great flexibility regarding design, interfaces, etc. Only then is it possible to satisfy the needs of many different industrial sectors. The SIMATIC line of products, consisting of the compact HawkEye 1500, the Vision Sensor VS130-2 with separate sensor head, and the mobile HawkEye readers, cover all these requirements.
- Communication: The communication between reading device and process control is performed by a host of possible standard interfaces, for example by PROFIBUS, PROFINET, Ethernet, RS232 and by expandable digital inputs and outputs. These interfaces handle the secure transmission of the trigger signal and also the fast and reliable transmission of the reading results.
Below is a table of typical 2D code and their features:
